ABOUT MANGO DIGITAL LINKED WITH YOUNET
From data to ta-dah.
Mango Digital linked with YouNet
Founded in 2012 as a boutique digital creative agency, we have surprised our clients by breakthrough digital communications solutions. Since 2015, we took our first leap as Mango has become a member of GroupCom.
After years of continuous upgrading, 2020 has witnessed the biggest milestone of us so far as we have become the first and only Data-driven Creative Agency in Vietnam by merging with YouNet Digital.
Since Mango Digital linked with YouNet has been established, our creative works have been supported by mar-tech ecosystem, especially social listening tool SocialHeat and the largest pool of qualified influencers SocialLift. We are now more than capable of turning client requests into remarkable outcomes that do not only stay long in people minds but also boost business.
ROLES & RESPONSIBILITIES
- Take lead over all Planning stages, balance the creative side of the advertising agency and the business side of the client side.
- Come up with Communication plans to support and help the clients to enhance business performance. Mango’s communication solutions don’t play alone as a specific plan of PR, Activation or Digital Advertising, the Planning Manager should be able to integrate communication plans but lead by digital.
- Put down directions for approach and guide the creative team by creative brief. Fine tune to match with agreed approach. Consolidate deck and lead presentation.
- Overview and set up the effective KPIs following new types of KPIs from Mango Digital linked with YouNet.
- Connect and work closely with the research team for approach‘s data proven and consumer insights from social reports.
- Conduct the research queries to get more relevant insights for cracking the brief to solve clients’ problems.
- Consult clients on the ways for success communication methods by communication plan.
- Review and report campaigns to clients and take key learning for the next campaigns/plans.
- Use social tools và apply data effectively (social listening tools, influencer platforms, social analysis tools ,etc...)
- Lead to create case studies campaign of Mango linked with YouNet in order to join Advertising Awards
- Lead and manage the planning department (2 members).
- Advocate Mango Digital core values to internal and external partners.
Benefit: Basic salary, 13th month salary, PVI healthcare insurance
Promotion: Senior Planning Manager, Planning Director
Report to: Managing Director
Subordinates: Planning Department (1-2 members)
- At least 4 years of experience in planning roles
- Experience in many industries such as: dairy, FMCG, F&B, insurance, smartphones, digital wallet, banking, electronics, etc.
- Experience in building Brand and support Marketing strategy for Clients following popular marketing models to support business performance
- Digital background is a must
- Be able to read & understand clearly Social Listening Report (YouNet Media, Buzzmetrics)
- Be able to ensure the quality of campaigns from concept can be fully delivered in execution phases
- Good leadership qualities
- Working under ‘agency side‘ pressure
- Collaborative in teamwork
- Proactive and solution-driven
- Flexible and sustainable