ABOUT FANSCOM

Fanscom, a member of YouNet Group, is an Advocacy-First Agency.

We are seeking a Planning Manager specializing in Social Creative and Social Advocacy (Channel/Influencer/Seeding) Planning. In this role, you will lead strategic campaigns and drive impactful social advocacy initiatives that resonate with our audience, achieve measurable results, and ultimately support our mission of driving meaningful client business impact.

ROLES & RESPONSIBILITIES

1. PLANNING (80%)

Planning Capability

Overview

• Take the lead in the planning stages, and balance the social creative side/ social advocacy side (influencer/channel/seeding) of the advertising agency with the business side of the client.
• Imply understand current and emerging Social/ Digital Communication platforms, Trending Creative Formats, and Consumer’s usage & Behaviors for a better deployment plan.
• Client Strategic Consultation: Serve as a trusted advisor to clients, actively consulting, guiding, and aligning with them to execute and optimize proposed strategies effectively.
  

Pre-campaign Planning (Pitching)

• Conduct the research queries and work closely with the Internal Teams/ Data Team to explore the relevant insights.
• Come up with a communication approach, debrief the Creative/Social Team, channel mix, and measure of success. Consolidate deck and lead presentation.
• Overview and set up the practical measure of success in communication that answers the campaign’s objectives / Campaign goals.
  

Campaign Measurement & Report

• Review and report campaigns to clients and take key learning for the following campaigns/plans.
  

Data & Analytic Capability

• Understanding YouNet Group products is a plus: Social listening tool to collaborate effectively with the Data Analyst & Social team.
• Connect and work closely with Buzzmetrics, YouNet Media for the approach‘s proven data and consumer insights from social reports if any.
• Conduct the research queries to get more relevant insights for cracking the brief to solve clients’ problems.
  

2. LEADERSHIP & MANAGEMENT (20%)

• Build up good collaborative attitudes with other departments and solve everyone’s difficulties; listen to team members‘ difficulties and motivate them; give recognition for good performance and manage unexpected performance.
• Optimize the working process for the Strategy & Solutions department (a collaboration between the Strategic Planning and Data Analytics team), execute, and QC.
  

Work collaboratively with other teams, including:

• Internal team: Account, Creative, Social Outreach
• Internal company in YouNet Group: Marketing Service (YouNet AM, Mango Digital), Data Intelligence (Buzzmetrics, YouNet Media, YouNet ECI).
  

REQUIREMENTS

1. Knowledge

• Experience in many industries such as FMCG, dairy, insurance, electronics, home appliances, etc.
• Experience in building Marketing strategies for Clients following popular marketing models to support business performance.
  

2. Skill

• Presentation skills
• Be able to read & understand Social Listening Reports and apply in the planning stage
• Be able to ensure the quality of campaigns from concept can be fully delivered in execution phases
• Strong leadership & people management skills
• Working under ‘agency side‘ pressure
• Collaborative in teamwork
• Proactive and solution-driven
• Flexible and sustainable
• Demonstrated ability to drive thought leadership in both client development and project delivery, serving as a strategic guide for team members. 
  

3. Experience

• At least 5 years of experience in planning roles
• IMC Strategy Planning/Social Strategy Planning/ Social Influencer / Social Advocacy Planning
  

4. Personality

• Entrepreneurship mindset
• Love to explore
• High sense of judgment & responsibility
• Possesses a high level of reliability, integrity, and personal ethics 
  

BENEFITS

• Competitive salary, 13th month salary
  
• Performance-based annual Bonus
  
• Premium healthcare insurance.
• 12 days of annual leave & 5 days of sick leave.
• Performance appraisals and promotions every year.
• Standard health check.
• Company trip, Year-end party, Team building.
• Occasion-based offerings: Birthday, wedding, maternity,…
• Parking support.
• Work equipment (PC / laptop).
• Free in-house entertainment facilities: foosball, book tree, coffee, and snacks.