ABOUT FANSCOM

Fanscom is a member of YouNet Group - The leading SocialTech Group creating value for enterprises by applying Social Technologies in a variety of business areas, including sales, marketing, and operations.

Founded in 2018, Fanscom, a member of YouNet Group, is the leading Advocacy-First marketing agency in Vietnam, operating with an “Advocacy-First” mindset - placing the highest priority on transforming consumers into authentic brand advocates.

This is more than a communications strategy; it is our way of defining value, building trust, and ensuring sustainability across the entire brand journey.

We are looking for a Social Outreach Team Lead to join our dynamic team!

RESPONSIBILITIES

A. SOCIAL MANAGEMENT

PLANNING & CREATION (20%)

• Work closely with the Internal team (Strategy & Solutions, Creative & Account) on the development of social media strategies, tactics, and content direction, ensuring alignment with brand objectives and audience preferences across multiple platforms
• Partner with Business Development / Account teams in proposal development, costing model construction, and pitching outreach solutions to clients.
• Translate campaign objectives into resource planning, budget allocation,  delivery schedules and profitability forecasting.
• Maintain a long-term strategic vision to consult on methodologies and frameworks tailored to Fanscom’s specialized products and services.
• Proactively research and monitor market movements, competitor strategies, and operational shifts across social platforms to safely implement and track new execution methodologies.

PROJECT MANAGEMENT & EXECUTION (80%)

• Lead end-to-end Social Outreach strategy across retainer & pitch projects, translating client business objectives into scalable outreach frameworks, channel-mix architecture (KOL/KOC/Community/UGC/Advocacy), and performance benchmarks.
• Direct and monitor the execution of Social Outreach plans, managing operational workflows (scouting, procurement, and vendor collaboration) to strictly guarantee project timelines, budget efficiencies, and quality standards.
• Build, standardize, and continuously expand a qualified creator/community network; implement data-backed tiering networks, partnership scoring systems, and relationship management frameworks to strengthen long-term retention.
• Oversee performance tracking and data analytics across channels (Owned, Outreach, and Influencer), generating periodic reports (weekly, monthly, campaign-based) to deliver data-driven optimization strategies for clients.
• Drive crisis prevention and escalation handling (creator compliance, brand safety, and sentiment risks) by architecting robust contingency workflows for campaign disruption scenarios.
• Identify new outreach opportunities, emerging creator behaviors, and platform shifts to continuously evolve the agency's service offerings.

B. TEAM MANAGEMENT

• Coach and develop Social Outreach team members through regular feedback, structured training, and capability reviews to foster long-term succession readiness within the team.
• Establish operational standards (SOPs), coordinate daily tasks, and rigorously audit execution quality to drive continuous workflow and performance optimization.
• Govern workflow synchronization and quality interfaces between the internal outreach team, cross-functional departments (Account, Creative, Planning), and external partners to guarantee seamless campaign delivery.
• Foster a collaborative, high-performing team environment while effectively managing resource and workload allocation to maximize collective productivity

Report to: Managing Director
Promotion path: Social Outreach Manager

REQUIREMENTS

• At least 5-6 years of Proven excellent experience leading multi-channel outreach campaigns at scale with a deep understanding of platform algorithms and creator landscape trends.
• Advanced proficiency in data-tracking and workflow automation tools (Google Sheets, Looker Studio, Notion, Airtable) alongside familiarity with social listening/creator analytics platforms to build scalable tracking systems.
• High strategic agility paired with strong operational discipline and commercial acumen, capable of making data-driven decisions and solving complex problems under tight deadlines.
• Highly flexible, win-win communication style with excellent negotiation skills, capable of navigating difficult discussions with clients, team members, and high-profile creators.
• Open-minded, adaptive, and growth-oriented mindset with a strong "can-do" attitude and a commitment to nurturing team potential.
• Demonstrated experience managing teams of 3-4 members.

BENEFITS

• Competitive salary, 13th month salary, annual bonus.
• Premium healthcare insurance
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity,…
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee and snack.