ABOUT BUZZMETRICS

Buzzmetrics, a member of YouNet Group, is a leading Social Media & E-commerce Market Research company for Marketing Systems.

Since 2013, Buzzmetrics has pioneered the application of market research methodologies to social media and digital environments, helping organizations understand market dynamics, consumer behavior and category evolution through social and commerce data.

By combining social listening, consumer research, category intelligence and commerce analysis, Buzzmetrics enables brands and agencies to uncover meaningful market signals, strategic insights and emerging opportunities across modern marketing environments.

ABOUT THE ROLE

We are looking for a Data Head to lead our data operations and shape the evolution of our Data Systems.

This role sits at the intersection of Data Operations, Systems Development, and Business, with end-to-end ownership of how data is organized, managed, structured, and transformed into scalable solutions. Working closely with Product, Research, and Commercial teams, you will help build the data capabilities that power Buzzmetrics‘s Data Intelligence ecosystem across Southeast Asia and beyond.

KEY RESPONSIBILITIES

1. Data Operations & Team Leadership

• Lead day-to-day Data Operations, ensuring consistent delivery, operational efficiency, and effective resource allocation.
• Build and develop a high-performing Data team through capability development, clear accountability, and effective performance management.
• Establish operating standards and continuously improve workflows to support increasing data volume and evolving business needs.

2. Data Foundation, Quality & Governance

• Define and implement data standards, structures, taxonomies, and tagging frameworks across Social, E-Commerce, and Social Commerce data ecosystems.
• Establish data quality controls and governance practices to ensure data accuracy, consistency, and reliability.
• Develop structured, reusable data assets that enable Research teams to access, explore, and leverage data effectively across different research topics and business applications.

3. Data Systems Product Ownership

• Own the product direction, roadmap, and prioritization of Data Systems, ensuring alignment with business objectives, research requirements, and evolving customer needs.
• Work closely with Product and Technology teams to drive system development, implementation, and continuous enhancement.
• Ensure Data Systems are designed to improve data accessibility, exploration, integration, and usability for both internal teams and customer-facing solutions.

4. Research Collaboration & Business Enablement

• Work with Research, Commercial, and other stakeholders to gather user needs and translate them into system requirements, functional specifications, and development priorities.
• Maximize the use of data assets in uncovering consumer behaviors, emerging trends, and market dynamics, enabling the development of meaningful insights.
• Identify opportunities to leverage data and research capabilities to develop new offerings, enhance existing products, and unlock commercial value.
• Continuously improve the connection between data, research, and business applications to strengthen Buzzmetrics‘s Market Intelligence and Data Intelligence capabilities.

REQUIREMENTS

• Relevant Experience: 8–10 years of experience in Data Operations, Data Management, Business Intelligence, Analytics, or related data-driven fields, with demonstrated leadership experience.
• Data Management & Governance: Strong expertise in data structuring, standardization, quality management, and governance, with the ability to build scalable and reusable data foundations.
• Product & Systems Thinking: Experience translating business and user needs into system requirements, defining product roadmaps, prioritizing initiatives, and working with technical teams to deliver solutions.
• Research & Analytical Mindset: A strong understanding of how data supports research and analytical processes, with the ability to work with Research teams to identify data opportunities and enable meaningful insight generation.
• Leadership & Stakeholder Management: Proven ability to lead teams, drive operational excellence, and collaborate effectively across Research, Product, Technology, and Business functions.
• Business & Commercial Acumen: Ability to connect data capabilities and research outputs with customer needs, marketing applications, and business opportunities.

Experience in Social Listening, Market Research, Consumer Insights, E-Commerce Data, Social Commerce, Data Products, SaaS, or AI-driven solutions will be a strong advantage.

WHY JOIN US?

• Scale: Work with a large-scale Market Data ecosystem spanning multiple industries and markets across Southeast Asia.
• Cross-functional Impact: Work at the intersection of Data, Research, and Business to turn large-scale data into meaningful market and consumer intelligence.
• Ownership: Shape how data capabilities and systems evolve to empower research, product innovation, and business growth.
• Regional Ambition: Play a key role in expanding YouNet Group‘s Data Intelligence and Market Intelligence capabilities across SEA-6 and global markets.