ABOUT BUZZMETRICS

Buzzmetrics, a member of YouNet Group, is a leading Social Media & E-commerce Market Research company for Marketing Systems.

Since 2013, Buzzmetrics has pioneered the application of market research methodologies to social media and digital environments, helping organizations understand market dynamics, consumer behavior and category evolution through social and commerce data.

By combining social listening, consumer research, category intelligence and commerce analysis, Buzzmetrics enables brands and agencies to uncover meaningful market signals, strategic insights and emerging opportunities across modern marketing environments.

POSITION OVERVIEW

We are seeking an ambitious, strategic Research Director to own research production and commercial success for assigned industry categories across Vietnam and the broader SEA-6 region.

In this role, you will act as a Category Master. This is not a traditional research position—you will hold end-to-end ownership over category production, financial performance (P&L), and commercial growth. You will bridge the gap between Social Media Perception and E-commerce Action to generate impactful business insights that drive client growth and decision-making.

KEY RESPONSIBILITIES

1. Research Production & Quality Ownership

• Own end-to-end research production for assigned categories, ensuring outputs meet high standards of quality, speed, consistency, and regional scalability (Vietnam to SEA-6).
• Standardize research methodologies, frameworks, and outputs tailored to category needs.
• Oversee key research product lines, including:
• Brand Intelligence & Social Brand Health Index (SBHI)
• Category Intelligence & Measurement
• Campaign Intelligence & Measurement
• Consumer Intelligence
• Social-to-Commerce Intelligence

2. Category Leadership & Insight Frameworks

• Develop deep expertise in assigned categories, mastering market structures, competitive landscapes, consumer dynamics, and commerce performance.
• Transform complex category knowledge into actionable research designs, analytical frameworks, and strategic intelligence.
• Connect Social Signals (consumer conversation and sentiment) with E-commerce Data (sales, conversions, and market performance) to identify growth drivers and measure perception-to-purchase pathways.

3. Commercial Growth & P&L Ownership

• Take full ownership of the category-level P&L (Revenue, Cost, and Margin) to ensure efficient, profitable production operations.
• Partner closely with Business Development (BD) and Client Partnership (CP) teams to acquire new clients, retain key accounts, and expand market share within your category.
• Serve as the senior domain expert in strategic client discussions, converting research capability into client business value.

4. Regional Collaboration & Operations Scaling

• Collaborate with the Managing Director and peer Category Leads to optimize resource allocation, share best practices, and scale production capacity.
• Drive the transformation of Social Media Research into a world-class, regional Production House across SEA-6.

JOB REQUIREMENTS

Qualifications & Experience

• Track Record: Currently or previously serving as a Research Manager, Associate Director, or Director.
• Domain Expertise: Deep hands-on experience managing research operations and working with multi-source data (Social Listening, E-commerce Data, Consumer Research).
• Commercial Acumen: Demonstrated experience with P&L management, business development collaboration, and senior client stakeholder management.

Key Competencies & Mindset

• Systemic Thinking: Ability to structure unstructured data, standardize processes, and build scalable operating frameworks.
• Operational Execution: Strong project management skills with proven capability to lead production teams across multiple markets.
• Data Integration: Strong ability to connect "Social Perception" with "Commercial Performance."
• Regional Capability: Native/Fluent Vietnamese with professional proficiency in English (working across regional SEA teams and international clients).