Job description
ABOUT MANGO DIGITAL
Mango Digital, a member of YouNet Group, is the pioneering Data-powered, Social-first Creative Agency. At Mango Digital, we believe effective brand storytelling must begin with understanding - understanding people, culture, and the social signals that shape them.
As a creative agency powered by data and rooted in social insight, Mango Digital transforms real-time conversations into meaningful creative solutions. We decode culture, track shifts in behavior, and craft content that connects emotionally - while staying aligned with business performance.
Mango Digital operates under the Qualified Marcom framework - ensuring every idea is grounded in real signals, measured by qualified metrics, and optimized for true marketing effectiveness.
From campaign ideation to execution, our work is made to matter - and made to move.
We are looking for a Senior Copywriter to join our dynamic team!
ROLES & RESPONSIBILITIES
CONCEPT & IDEATION (30%)
- Proactively seek out new ideas in response to Creative Brief through a combination of experience, learnings, data and social insights.
- Understand how to form separated thoughts into a properly consistent theme/concept for campaigns (IMC, social) and always-onplans.
- Cease lessly catch up with trends and flexibly "translate" those trends into ideas on different platforms (TikTok, Facebook, Youtube, etc.)
- Support & stay close to the whole team (Art director & Designer) to build up creative ideas through out internal creative brainstorm sessions.
PROPOSAL DEVELOPMENT (30%)
- Support the whole team (Creative Director, Associate Creative Director, Copywriter, Art Director, Designer) to enhance ideas as a consolidated creative deck.
- Clearly & understandably present ideas to the internal team.
EXECUTION (30%)
- Deliver well-crafted copywriting for various creative formats in both Vietnamese & English.
- Well collaborate with other members/teams to enhance creative quality.
MANAGEMENT (10%)
- Work under high pressure with heavy workload & multi-projects (4-5 projects) at a time.
- Experiment with new tools and techniques to improve your teamwork.
- Well collaborate with other teams (internal & external) to enhance creative quality.
Report to: Creative Director
REQUIREMENTS
- At least 5 - 7 years experience in copywriting field or content writer position (with idea orientation) in digital agencies or related fields (experienced in social campaigns is aplus)
- Passionate with digital communications
- Must have a cutting edge interest in social media and be abreast with the fast changing nature of social media and ensuring that new opportunities for engaging with customers are realized
- Excellent in social writing skills (in English and Vietnamese)
- Have a great passion for words and playing with words. Visual thinking skill is aplus
- Be proactive and highly motivated
- Keep an eye for details and desire for perfection
- Time management skill
- Collaborative & supportive for team‘s outcomes
- Open minded for learning data-driven creativity
- "Can do" attitude is a must
- High sense of responsibility & result orientation
BENEFIT
- Competitive salary, 13th month salary, annual bonus.
- Premium healthcare insurance
- 12 days of annual leave & 5 days of sick leave
- Performance appraisals and promotion every year
- Standard health check
- Company trip, Year end party, Team building
- Occasion-based offerings: Birthday, wedding, maternity,…
- Parking support
- Equipment for work (PC / laptop)
- Free in-house entertainment facilities: foosball, book tree, coffee and snack.
