Job description
ABOUT BUZZMETRICS
Buzzmetrics, a member of YouNet Group, is a leading Social Media & E-commerce Market Research company for Marketing Systems.
Since 2013, Buzzmetrics has pioneered the application of market research methodologies to social media and digital environments, helping organizations understand market dynamics, consumer behavior and category evolution through social and commerce data.
By combining social listening, consumer research, category intelligence and commerce analysis, Buzzmetrics enables brands and agencies to uncover meaningful market signals, strategic insights and emerging opportunities across modern marketing environments.
ABOUT THE JOB
We are seeking a Senior Social Insight Analyst to join with us.
This is an exceptional opportunity for an aspiring Insight Expert to join a leading force in the Social Media Research industry. Within the Consumer Insight team, specifically the CI/Trend function, you will be pivotal in deciphering consumer understanding through diverse data sources, including social listening, interview data, and more. You‘ll have the chance to uncover the beauty of data, derive inspiring insights, and explore the undelying reasons for consumer behavior – the ‘reasons behind the reasons.
Moreover, this role offers significant potential for growth in management skills and people management, as you will be expected to lead projects, mentor junior analysts, and contribute to team development. You will also be responsible for ensuring efficient project execution and fostering a collaborative and productive team environment.
WHAT IS JOB PURPOSE?
To lead customized research projects, harnessing the power of social data and AI technology, to deliver profound insights and strategic consultancy to clients, enabling them to optimize their social media marketing effectiveness. Simultaneously, to build and manage a dynamic team, fostering development and collaboration to achieve common goals.
JOB DESCRIPTION
Data Analyst & Reporting (50%)
- Lead the execution of marketing research studies by compiling, analyze study results to actionable reports, data-based conclusions and recommendations in a concise and presentations.
- Design and conduct syndicated research for internal & external team.
- Update social media hot topic/trend for internal team and client. Propose the meaningful insight from hot topic/trend for client.
- Independently manage and execute internal projects, ensuring seamless collaboration with cross-functional teams and stakeholders.
- Drive projects to successful completion, delivering high-quality outputs on time and within scope.
- Manage and cultivate strong client relationships, providing strategic consultancy on complex ad-hoc analyses.
- Independently solicit and analyze client feedback, leveraging insights to drive continuous improvement in project delivery and client satisfaction.
- Present comprehensive reports to management, outlining key findings and strategic recommendations.
Education
- Bachelor degree in Economics, Marketing or a related field
- Ability to understand market research results and use these results along with in-market data to pull together a story
- Knowledge of basic statistics is an advantage
- Good data visualization & preparation skills
- Excellent English communication skills, both written and verbal, are essential for effective collaboration in a global environment
- Ability to manage personal workload and to meet aggressive deadlines
- Able to work effectively in a team and independently
- Strong written and verbal communication skills, and ability to clearly pull together a story that will resonate with the client
- Trend catching
- Be proficient in Microsoft Office (especially Excel and Powerpoint). Proficient in SPSS is an advantage
- 2 year experience in marketing field
- Have an experience in social listening is an advantage
- Have an experience in MNC is an advantage
- Previous market research exposure is an advantage
- Open-minded, strategic thinking
- High sense of ownership & responsibility
- Curious, active on social platforms & Sensitive to hot topics, trends, social trends
- Possess high level of reliability, integrity and personal ethics
- Have a career orientation in market research industry
COMPANY BENEFITS
- Competitive salary, 13th month salary
- Premium healthcare insurance (for Senior level)
- 12 days of annual leave & 5 days of sick leave
- Performance appraisals every year
- Standard health check
- Company trip, Year end party, Team building
- Occasion-based offerings: Birthday, wedding, maternity, …
- Parking support
- Equipment for work (PC / laptop)
- Free in-house entertainment facilities: football, book tree, coffee and snack
- Chance to learn and understand about Marketing, Market Research, Customer’s Behaviors, Market Updates, Market Information and Trends…
- Professional and Friendly Working Environment, chance to attend employee’s training and development programs.
