ABOUT YOUNET GROUP

YouNet Group is The Measure Group powering Marketing Systems.

We build measurement, intelligence, infrastructure and operating architecture that help organizations operate scalable, measurable and continuously improving marketing systems.

By connecting data, intelligence, activation and infrastructure, YouNet Group enables brands and agencies to make better decisions and operate more integrated business systems over time.

YouNet Group is now building Social Commerce as a new business, connecting our capabilities across Social Intelligence, Creator Intelligence, E-commerce Intelligence, Marketing Systems, activation and technology.

Our ambition is to help brands operate Social Commerce not as a collection of fragmented activities, but as a:

Measurable, repeatable and continuously improving growth system.

ABOUT THE ROLE

We are looking for a Head of Social Commerce to build and lead YouNet Group‘s Social Commerce business.

In Social-First Markets, the consumer journey increasingly moves across:

Social → People & Creators → Content → Commerce → Purchase → Advocacy

Social Commerce is therefore no longer simply a campaign tactic or an extension of e-commerce operations.

It is becoming a growth system.

The Head of Social Commerce will build this system by connecting:

Social × Creator × Affiliate × Commerce × Data × Measurement

This is not a Head of E-commerce Operations role.

It is not a Head of KOL/KOC or Affiliate role.

It is a business-building role responsible for turning YouNet Group‘s capabilities into scalable Social Commerce solutions and businesses.

ROLES AND RESPONSIBILITIES

Build the Business

• • Own Social Commerce business strategy and roadmap.
  • Build commercial models, offerings and pricing.
  • Develop lighthouse clients.
  • Convert pilots into repeatable and recurring business.
  • Build the initial organization and capabilities.
  • Establish the foundation for Southeast Asia expansion.
  • Progressively own business economics and P&L.

Build & Win Clients

• • Work directly with CMOs, Marketing Directors, E-commerce and Social Commerce leaders.
  • Diagnose business problems and identify growth opportunities.
  • Lead strategic workshops and solution development.
  • Build pipeline and pitch new business.
  • Cross-sell into YouNet Group‘s existing client base.
  • Develop performance-based commercial models where appropriate.

Build the Operating Ecosystem

Develop the partner architecture required to deliver Social Commerce at scale.

Determine what YouNet should:

Own → Partner → Orchestrate

and build the right ecosystem around those decisions.

Connect the YouNet Ecosystem

Leverage capabilities across YouNet Group including:

• • Social & Market Intelligence
  • E-commerce Intelligence
  • Creator Intelligence
  • Marketing Systems OS
  • Marketing Services
  • Technology & Platforms

The Social Commerce business does not need to recreate these capabilities.

Its job is to assemble them into differentiated Social Commerce solutions and businesses.

Report to: Group CEO
Promotion: Can be promoted to Managing Director of  YouNet Social Commerce 
Benefit: Salary, Bonus, ESOP 

REQUIREMENTS

You may come from:

• •   Social Commerce Agency
  •   Media Agency
  •   E-commerce Enabler
  •   TikTok Shop / Shopee ecosystem
  •   Creator / Affiliate business
  •   Marketplace
  •   Brand E-commerce / Digital Commerce
  •   Commerce Consulting

You do not need to have done everything.

But you need to understand the system broadly enough to connect the pieces and build a business around them.

You should have hands-on experience across several areas such as Social Commerce, Affiliate Marketing, Creator/KOC, E-commerce, Video Commerce, Livestream, Performance Media, Marketplace Operations or Commerce Strategy.

You should understand:

GMV | NMV | Orders | CVR | AOV | ROAS | CAC | Commission | Platform Fees | Promotion | Contribution Margin

More importantly:

You need to understand the relationships between those numbers.