ABOUT YOUNET AM

YouNet AM, a member of YouNet Group, is a People Media Marketing Agency pioneering the Perception Advocacy Marketing (PAM) approach.

PAM helps brands transform Product Truth into Social Truth through trust systems activated by People Media.

Instead of treating influence as short-term amplification, YouNet AM designs advocacy systems that help brands become understood correctly, preferred naturally and trusted sustainably within social environments.

To spearhead this evolution and drive our competitive edge against conventional influencer agencies, we are looking for an ambitious Senior Strategic Planner - a hybrid thinker who seamlessly bridges the worlds of Data Intelligence, PAM Methodology, and Creative Storytelling.

ABOUT THE ROLE

A Social Strategic Planner who:

• Loves both numbers and creative ideas: You don’t just look at data points; you uncover human truths and translate them into killer creative concepts, compelling storytelling, and creative hooks for social & advocacy campaigns.
• Thinks beyond conventional booking: You understand that an impactful KOL/Community strategy needs an overarching creative direction and authentic consumer angles, not just a media plan.
• Embraces real-time agile optimization: You stay curious throughout campaign execution, diagnosing data shifts to continuously refine creative and channel performance.
• Is articulate, persuasive, and sharp: A confident storyteller in pitch rooms who can debate and defend strategies using solid data logic and sharp creative angles.

RESPONSIBILITIES

1. Social Data Understanding & Consumer Insights (25%)

• Desk Research & Landscape Audit: Conduct desk research to audit industry context, brand situation, competitor tactics, and social share of voice, turning complex datasets into clear, actionable strategic foundations.
• Data-driven Insight Mining: Capable of reading & analyzing social listening data; partner with the Social Insight team to extract, analyze, and synthesize audience conversations and category benchmarks.
• Trend & Cultural Forecasting: Continuously identify emerging social trends, platform algorithm updates, and cultural movements to inject timely creative hooks into client proposals.

2. Strategic Planning (60%)

• Creative Concept & Strategic Narrative: Formulate compelling communication strategies, core creative concepts/hooks, and thematic ideas specifically tailored for Advocacy, Influencer Marketing, and Social Outreach briefs.
• Integrated Campaign Architecture: Translate client objectives and consumer insights into cohesive proposals—integrating Master Concept, Advocacy/KOL Approach, Channel Strategy, Seeding/Community Strategy, and a customized KPI framework.
• End-to-End Proposal Development: Collaborate closely with Content (Creative) and Account/Outreach teams to develop winning pitch decks from brainstorm to final client presentations.
• Client Pitching & Strategic Advisory: Present proposals directly to clients and support the Account team in client meetings by providing consultation on suitable social strategies and creative angles.

3. Execution Performance & Plan Optimization (15%)

• Execution Tracking & Performance Diagnostics: Follow up project execution against the approved plan; track, benchmark actual performance against target KPIs regularly (weekly/bi-weekly), and analyze performance gaps to pinpoint key drivers behind results.
• Agile Plan & Tactical Optimization: Formulate actionable optimization recommendations across content angles, channels, seeding tactics, and outreach approaches based on real-time campaign performance data.
• Cross-functional Alignment & Client Reviews: Collaborate closely with Account, Social Outreach, and Content teams to turn recommendations into execution actions, while preparing periodic performance updates and strategic reviews for internal and client alignment.

Report to: Managing Director

REQUIREMENTS

1. Experience:

Minimum 2–3 years of strategic planning experience within an Influencer Marketing, Social/Digital Agency, Creative Agency, or IMC Agency.

2. Data Literacy:

Familiarity with or ability to quickly master Social Listening tools (Buzzmetrics, SocialHeat, etc.) and turn raw data into strategic storytelling.

3. Pitch & Storytelling Skills:

Exceptional presentation, debate, and slide-crafting skills (PowerPoint / Google Slides / Keynote).

4. Agility & Ownership:

High sense of ownership, collaborative mindset, and resilience in a fast-paced agency environment.

5. Languages:

Professional working proficiency in Vietnamese and English, especially good spoken and written communication skills.

BENEFITS

• Competitive salary, 13th month salary, annual BONUS
• Premium healthcare insurance
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year 
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity, …
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee and snack