ABOUT YOUNET AM

YouNet AM, a member of YouNet Group, is a People Media Marketing Agency pioneering the Perception Advocacy Marketing (PAM) approach.

PAM helps brands transform Product Truth into Social Truth through trust systems activated by People Media.

Instead of treating influence as short-term amplification, YouNet AM designs advocacy systems that help brands become understood correctly, preferred naturally and trusted sustainably within social environments.

ABOUT THE ROLE

As a Strategic Planning Manager at YouNet AM, you’ll turn data, consumer insights, and social conversations into strategies that shape how brands are perceived, preferred and trusted.

You’ll lead strategic planning for high-impact pitches and key accounts, applying PAM and Data Intelligence to solve complex brand challenges and build advocacy beyond short-term influence.

You’ll also lead and develop the Strategic Planning team, elevate strategic thinking, and advance our PAM methodology - helping shape the future of advocacy marketing.

RESPONSIBILITIES

1. Strategic Leadership, Team Mentorship & Methodology Advancement (15%)

• Team Leadership & Quality Governance: Lead, mentor, and elevate the Strategic Planning team; establish quality standards for strategic deliverables, pitch deck frameworks, and creative storytelling across all agency accounts.
• PAM Methodology & Framework Evolution: Champion and refine YouNet AM’s proprietary Perception Advocacy Marketing (PAM) methodology, continuously integrating YouNet Group’s data assets into scalable strategic tools and methodologies.
• Thought Leadership & Market Positioning: Author thought leadership pieces, category benchmarks, and trend reports to reinforce YouNet AM’s position as a pioneer in data-driven advocacy marketing versus traditional influencer agencies.

2. High-Stakes Strategic Planning & Key Account Advisory (70%)

• Master Strategy & Campaign Architecture: Own the strategic vision, master creative concepts, and integrated advocacy architectures for Tier-1 pitches, high-value briefs, and key retainer accounts.
• Data-to-Strategy Oversight: Direct the team in translating complex social listening data (SocialHeat, Buzzmetrics) and consumer conversations into sharp, actionable human truths and killer creative hooks.
• Pitch Leadership & Senior Client Advisory: Lead crucial pitch presentations and serve as a trusted strategic advisor to client CMOs, Marketing Directors, and Brand Leads, defending strategies with solid data logic and sharp creative angles.
• Cross-Functional Orchestration: Align Strategy, Content/Creative, Account, and Social Outreach teams from initial brainstorm to pitch execution, ensuring strategic consistency and operational viability.

3. Performance Governance & Strategic Business Impact (15%)

• Execution Tracking & Performance Diagnostics: Measurement & Diagnostic Frameworks: Define robust KPI frameworks and measurement methodologies for PAM campaigns to prove business impact and perception shifts.
• Agile Optimization Oversight: Supervise campaign performance diagnostics, guiding teams to identify data shifts and translate real-time performance insights into high-impact creative, channel, and seeding adjustments.
• Strategic Account Growth: Lead periodic strategic reviews and post-campaign evaluations with clients, converting performance learnings into upsell opportunities and long-term account growth.

Report to: Managing Director

REQUIREMENTS

1. Experience:

Minimum 4–6 years of strategic planning experience within Influencer Marketing, Social/Digital Agency, Creative Agency, or IMC Agency, including at least 1–2 years in a team lead or managerial capacity.

2. Strategic Mastery & Data Literacy

Familiar with leveraging social data and research reports for strategic planning, with a proven ability to transform data insights into comprehensive strategies for Advocacy Marketing campaigns.

3. Leadership & Talent Development:

Demonstrated track record of managing, coaching, and inspiring strategic planners, elevating team capabilities, and managing workflow efficiency under tight agency timelines.

4. Executive Storytelling & Pitch Record:

Exceptional pitch success rate, strong executive presence, and senior-level presentation and debate skills in pitch rooms.

5. Business Acumen & Agility:

Strong commercial mindset, high ownership, and strategic resilience in driving business impact in a fast-paced environment.

6. Languages:

Professional fluency in both Vietnamese and English (spoken and written) for high-level client presentations and team leadership.
        

BENEFITS

• Competitive salary, 13th month salary, annual BONUS
• Premium healthcare insurance
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year 
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity, …
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee and snack